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Tone Up

Activewear that blends performance and style.

Sportswear

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Underwear & Socks

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About the Store

The Toneup Shop is a premium activewear brand created to support women at every stage of their fitness journey. Born inside a real fitness studio, it offers apparel that combines function, comfort and style, ensuring every piece is tailored for movement and built for confidence. With a curated range of leggings, sports bras and performance wear tested by real coaches and athletes, The Toneup Shop delivers quality that empowers women both in training and in everyday life. Available for delivery or pickup from Toneup by Noelle, it brings studio-tested gear straight to every woman’s routine.

Meet The Founders

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Noelle Hassoun

Coach Noelle is a dedicated fitness coach, mother and visionary in movement. With expertise in Pilates, strength training and body sculpting, she has empowered countless women to transform their approach to fitness through discipline, education and confidence. Her journey, rooted in her background as a young athlete, led to the creation of Toneup by Noelle and The Toneup Shop, a lifestyle brand designed to provide women with activewear that blends performance, style and comfort. Balancing motherhood and entrepreneurship, Noelle continues to inspire women to embrace strength and feel capable both in and out of the gym.

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Aeris Sports Bra

$25.00
Blue
Black
Light Blue
Light Purple
White

The Aeris Bra combines lightweight comfort with strong support, featuring a criss-cross back and scoop neckline for a sculpted, feminine silhouette. Made from ultra-soft, sweat-wicking fabric, it delivers medium to high support while allowing full freedom of movement. Ideal for yoga, workouts, or layered under a blazer for a stylish athleisure look, it seamlessly blends performance and elegance.

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Auréa Flow Activewear Set

$65.00
greige
Burgundy
Light Purple
Pink

The Auréa Flow Set offers a fluid, sculpted look with a shell-inspired U-neck top and high-waist leggings featuring a contoured hip-line seam. Designed for unrestricted movement, it flatters every curve while providing comfort and style. Perfect for yoga, Pilates, or casual off-duty wear, this set balances elegance and performance effortlessly.

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Éclat Forme Activewear Set

$50.00
Blue
Beige
Black

The Éclat Forme Set blends elegance and performance with a buttery-soft, high-performance fabric that sculpts the silhouette. Featuring a minimalist front top with an open-back strappy detail and contour-waist leggings with a V-cut waistband, it enhances natural curves while staying secure. Perfect for studio workouts or stylish off-duty wear, this set offers luxurious comfort and confident movement.

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Élan Court Activewear Set

$50.00
greige
Blue
Black
Light Purple
White

The Élan Court Set combines sport and sophistication with a built-in shorts-under-skirt design for coverage and a playful touch, paired with a supportive, minimalist sports top. Lightweight, breathable, and sweat-wicking, it ensures comfort and freedom of movement during padel, tennis, or dynamic workouts. Perfect for active sessions or stylish off-court wear.

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Lissaire Sculpt Activewear Set

$55.00
Off-white
Blue
Black
Green
Grey

The Lissaire Sculpt Activewear Set combines style and performance with a high-waisted, micro-pressured tummy tuck panel for core support and seamless shaping. Its flared-leg silhouette elongates the figure while ultra-soft, breathable fabric ensures comfort from workouts to weekend wear. Available in Green, Black, Blue, Off-White, and Grey, this set offers a chic, modern look that moves with purpose and confidence, perfect paired with sneakers or casual flats.

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Lunara Sculpt Activewear Set

$50.00
Black
Brown
Burgundy
Green
Light Pink
White

The Lunara Sculpt Activewear Set delivers a sleek, sculpted look with a cross-back sports bra in double-ground nude-feel fabric for a second-skin fit and U-neckline support. Matching cross-waist shorts cinch the waist and feature a hip-lifting seam to enhance curves and create a peach-perfect silhouette. Ideal for workouts or athleisure, this set combines comfort, support, and style for confident, flattering movement.

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Sculpt V Leggings

$30.00
Aubergine
Blue
Black
Green

Sculpt V Leggings feature a high-rise V-cut waistband that sculpts and supports while staying secure through every movement. Made from a breathable, quick-dry, and four-way stretch nylon-spandex blend, they offer smooth, anti-static comfort for yoga, gym workouts, or everyday wear. Available in solid shades, these body-hugging leggings combine style and performance for confident, unrestricted movement.

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Tone Tank Top

$18.00
Aubergine
Black
Gray
White

The Tone Tank Top is a sleek, racerback crop top crafted from a breathable, ribbed cotton blend that stretches with every movement. Its high neckline and body-hugging fit provide comfort and confidence for workouts, errands, or layering for a night out. Available in Blanc, Noir, Mocha, and Ash, this versatile piece combines sporty-luxe style with practical wearability and is easy to care for with machine washing.

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Véranique Power Activewear Set

$85.00
NAVY
Black
Gray
Light Purple

The Véranique Power Set is a three-piece activewear ensemble featuring high-waist sculpting leggings, a supportive sports bra, and a cropped full-zip jacket that contours like a second skin. Crafted from breathable, stretchy fabric, it offers comfort and precision for workouts or streetwear styling. Available in Black, Blue, Grey, and Purple, this set combines elegance and performance for a sleek, confident silhouette.

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