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Tone Up

Activewear that blends performance and style.

About the Store

The Toneup Shop is a premium activewear brand created to support women at every stage of their fitness journey. Born inside a real fitness studio, it offers apparel that combines function, comfort and style, ensuring every piece is tailored for movement and built for confidence. With a curated range of leggings, sports bras and performance wear tested by real coaches and athletes, The Toneup Shop delivers quality that empowers women both in training and in everyday life. Available for delivery or pickup from Toneup by Noelle, it brings studio-tested gear straight to every woman’s routine.

Meet The Founders

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Noelle Hassoun

Coach Noelle is a dedicated fitness coach, mother and visionary in movement. With expertise in Pilates, strength training and body sculpting, she has empowered countless women to transform their approach to fitness through discipline, education and confidence. Her journey, rooted in her background as a young athlete, led to the creation of Toneup by Noelle and The Toneup Shop, a lifestyle brand designed to provide women with activewear that blends performance, style and comfort. Balancing motherhood and entrepreneurship, Noelle continues to inspire women to embrace strength and feel capable both in and out of the gym.

$25.00
Blue
Black
Light Blue
Light Purple
White
$65.00
greige
Burgundy
Light Purple
Pink
$8.00
NAVY
pink 2
Blue
Green
Light Blue
Pink
$14.00
Red
Beige
Black
Brown
Gray
Green
White
$50.00
greige
Blue
Black
Light Purple
White
$14.00
Beige
Black
Light Purple
Pink
$10.00
Black
Green
Light Blue
Light Pink
Purple
White
$55.00
Off-white
Blue
Black
Green
Grey
$50.00
Black
Brown
Burgundy
Green
Light Pink
White
$10.00
Beige/pink
Blue/Purple
Light blue/green
White/black
Yellow/yellow
$30.00
Aubergine
Blue
Black
Green
$18.00
Aubergine
Black
Gray
White
$85.00
NAVY
Black
Gray
Light Purple
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