About the Store

The Toy Store is an exciting, inspirational, and fun destination where every visit is a memorable experience. Established in 2004, the brand has grown into a regional network across the Middle East, built on a deep understanding of what makes toy shopping truly special. The store offers a wide selection of beloved global brands such as Disney, Marvel, LEGO, Barbie, Ty, Paddington, and Sylvanian Families, alongside newer ranges including Star Wars, Shepperton Studios, Bonnie and Pearl, and its exclusive Mr Men character, Mr Fun. More than just a store, The Toy Store creates immersive experiences with in-store entertainment, demonstrations, and characters brought to life—encouraging children to explore, imagine, and play freely.