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Scento D'Italia

Italian Elegance Reimagined.

About the Store

Inspired by the refined Lebanese taste for fashion and the timeless artistry of Italian heritage, Scento d’Italia is a luxury fragrance brand dedicated to perfuming the world with beauty, emotion, and soul. With decades of expertise in the fragrance and luxury industries, its creations embody a harmonious blend of craftsmanship, culture, and design. Scento d’Italia believes luxury should be inclusive—not reserved for the few. Its collections are thoughtfully priced, frequently renewed, and crafted with simplicity at their core. Whether discovered in boutiques, concept stores, or online, Scento d’Italia invites everyone to experience the poetry of scent and the pleasure of enduring style.

Meet The Founders

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Shadi Badran

Shadi Badran is a visionary leader in the international luxury landscape, with over two decades of experience spanning fine fragrance, horology, and high-end design. His career is defined by a deep appreciation for craftsmanship, cultural heritage, and modern aesthetics—shaping brands that embody both timeless elegance and contemporary relevance.

His most recent creation, Scento d’Italia, reflects a bold ambition: to fragrance the world and democratize luxury. By combining artisanal savoir-faire with global accessibility, Shadi invites every individual to discover refinement, emotion, and sensory storytelling through scent.

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