Christine Assouad

Christine Assouad is a seasoned entrepreneur and strategic advisor with over 28 years of experience in the Food & Beverage sector, having launched iconic brands such as Dunkin’ Lebanon and Semsom. She has driven growth across multiple markets including the UAE, KSA, Europe, and Lebanon, while mentoring hundreds of entrepreneurs and thousands of female leaders through initiatives like the Empowering Tribe, the Spark Program, and as a Shark on Shark Tank Lebanon with the Tribe Fund. Recognized as a leading figure in business and retail strategy, Christine holds degrees from AUB, McGill, ESA, and Harvard Business School, serves on multiple boards, and has earned accolades including Middle East Businesswoman of the Year, a fellowship at the Culinary Institute of America, and repeated listings among the 100 most powerful Arab women by Arabian Business and Forbes Middle East.