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ECLA Smile

Brighten your smile at home.

About the Store

ECLA Smile is a purpose-driven oral care brand transforming the way people across the MENA region approach self-care. Rooted in science, elevated by design, and committed to transparency, ECLA offers premium products that are both effective and ethically made. By challenging outdated industry norms and emphasizing modern, safe, and aspirational oral aesthetics, ECLA Smile is leading a new era in personal care where confidence begins with a healthier, brighter smile.

Meet The Founders

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Omar Bsaibes & Wafic Medawar

ECLA was founded by Omar Bsaibes, Executive Director, and Wafic Medawar, both driven by a shared vision to redefine oral care standards across the MENA region. With a focus on science-backed solutions, purposeful design, and ethical innovation, they launched ECLA not just as a brand, but as a movement. Together, they aim to make premium self-care accessible and aspirational, challenging outdated industry norms and reshaping how oral aesthetics are perceived.

ECLA E10 Mini Bionic Kit

$39.99

The ECLA e10 Bionic Mini Kit features a powerful whitening formula with Carbamide Peroxide and Urea Peroxide to effectively brighten teeth. Its easy-to-use pen dispenses gel that is applied directly to dry teeth, avoiding contact with lips and gums. The mouth tray should be worn for 30 minutes before rinsing, making it a convenient option for at-home teeth whitening.

ECLA E20 Bionic Kit Plus

$54.99

The ECLA E20 Bionic⁺ Kit features a dentist-grade formula with Carbamide Peroxide to deeply whiten teeth at home. Apply the gel using the precision pen on clean, dry teeth, insert the plug-in mouth tray, wait 30 minutes, then rinse for a noticeably whiter smile with minimal effort.

ECLA Purple Corrector

$26.99

ECLA Purple Corrector is a color-correcting formula that neutralizes yellow tones on teeth for a visibly brighter smile. Use 2 pumps on a soft toothbrush and brush for 2 minutes, or add it as a booster alongside your regular toothpaste for enhanced whitening results.

ECLA Smile Flavored Toothpaste

$7.99

Smile Flavored Toothpaste by ECLA offers a refreshing clean with safe, effective ingredients like Xylitol, Menthol, and Sodium Fluoride to promote oral health and fresh breath. Just apply 2 pumps to a soft toothbrush and brush gently for 2 minutes to enjoy a flavorful and healthy smile.

ECLA Teeth Whitening Pen

$19.99

The ECLA Teeth Whitening Pen contains a powerful 35% Carbamide Peroxide formula, combined with safe, tested ingredients to whiten teeth effectively without harsh chemicals. Simply brush, dry, twist, and apply the gel evenly, wait 30 minutes, then rinse for a noticeably brighter smile on the go.

ECLA Teeth Whitening Strips

$21.99

ECLA Teeth Whitening Strips are made with safe, tested ingredients like Urea Peroxide and Glycerin to gently whiten teeth without harsh chemicals. Simply apply the strips to dry, clean teeth, leave them on for 30 minutes, then remove and rinse with water for a visibly brighter smile at home.

ECLA Tongue Scraper

$9.99

The ECLA Tongue Scraper is made from high-quality stainless steel to effectively remove bacteria, debris, and odors for fresher breath and a cleaner mouth. It’s durable, hygienic, eco-friendly, and easy to use—making it the perfect daily tool for a healthier smile.

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