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ECLA Smile

Brighten your smile at home.

About the Store

ECLA Smile is a purpose-driven oral care brand transforming the way people across the MENA region approach self-care. Rooted in science, elevated by design, and committed to transparency, ECLA offers premium products that are both effective and ethically made. By challenging outdated industry norms and emphasizing modern, safe, and aspirational oral aesthetics, ECLA Smile is leading a new era in personal care where confidence begins with a healthier, brighter smile.

Meet The Founders

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Omar Bsaibes & Wafic Medawar

ECLA was founded by Omar Bsaibes, Executive Director, and Wafic Medawar, both driven by a shared vision to redefine oral care standards across the MENA region. With a focus on science-backed solutions, purposeful design, and ethical innovation, they launched ECLA not just as a brand, but as a movement. Together, they aim to make premium self-care accessible and aspirational, challenging outdated industry norms and reshaping how oral aesthetics are perceived.

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