Joelle Bechara

The founder of Cranium is a chemist and a devoted mother who set out to make learning both fun and meaningful for her son. Her journey began with at-home STEAM experiments designed to ignite curiosity in science and technology. The results were engaging, educational, and deeply rewarding. As more parents took interest in the hands-on approach, Cranium was born. Since 2016, she has grown Cranium’s kits and programs into a dynamic platform that empowers hundreds of children to explore, build, and imagine through creative STEAM learning.