Firas Kalaji

An entrepreneur with a background in international business and marketing and the third generation in a family trading legacy. Specializing as a packaging consultant and confectionery raw materials trader, they recently founded Beroea Wellness, a heartfelt venture inspired by family roots in Aleppo, the birthplace of the world’s oldest soap. With a passion for natural health care, the brand reimagines traditional Aleppo soap using olive oil and laurel oil to create innovative and authentic skincare products.