Summer Essentials
Daily Clear Lenses
Daily Colored Lenses
Monthly Clear Lenses
Monthly Colored Lenses
Solution & Eyedrops
Screens & Projectors
Drinks & Syrups
Candles
Books & Novels
Journals
Packaging Products
Bundles
Empty Cylinder
Gas Accessories
Gas Cylinder Refill
About the Store
Beroea is a natural skincare brand rooted in the authentic tradition of Aleppo soap making. It offers handmade soaps created from only two pure and edible ingredients: olive oil and laurel oil. Every product reflects a commitment to simplicity, heritage, and the healing power of nature. With a strong belief in transparency and quality, Beroea ensures that nothing is sold that isn’t used personally by the founder or shared with family, creating a standard of care customers can trust.
Meet The Founders
Firas Kalaji
An entrepreneur with a background in international business and marketing and the third generation in a family trading legacy. Specializing as a packaging consultant and confectionery raw materials trader, they recently founded Beroea Wellness, a heartfelt venture inspired by family roots in Aleppo, the birthplace of the world’s oldest soap. With a passion for natural health care, the brand reimagines traditional Aleppo soap using olive oil and laurel oil to create innovative and authentic skincare products.
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