About the Store
Beroea is a natural skincare brand rooted in the authentic tradition of Aleppo soap making. It offers handmade soaps created from only two pure and edible ingredients: olive oil and laurel oil. Every product reflects a commitment to simplicity, heritage, and the healing power of nature. With a strong belief in transparency and quality, Beroea ensures that nothing is sold that isn’t used personally by the founder or shared with family, creating a standard of care customers can trust.
Meet The Founders
Firas Kalaji
An entrepreneur with a background in international business and marketing and the third generation in a family trading legacy. Specializing as a packaging consultant and confectionery raw materials trader, they recently founded Beroea Wellness, a heartfelt venture inspired by family roots in Aleppo, the birthplace of the world’s oldest soap. With a passion for natural health care, the brand reimagines traditional Aleppo soap using olive oil and laurel oil to create innovative and authentic skincare products.
Daily Clear Lenses
Colored Lenses
Monthly Clear Lenses
Astigmatism & Multifocal Lenses
Solution & Eyedrops
Screens & Projectors
Drinks & Syrups
Candles
Books & Novels
Journals
Packaging Products
Bundles
Empty Cylinder
Gas Accessories
Gas Cylinder Refill
















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