Rami Ammach , Riad Chehab & Mustafa Chehab

wāk was founded by Rami Ammach, Riad Chehab, and Mustafa Chehab, a visionary team driven by a shared passion for wellness, sustainability, and innovation. Combining expertise in product development, business strategy, and holistic living, they set out to revive the ancient wisdom of the miswak in a modern, mindful way. Their mission is to create sustainable oral care products that promote balance, simplicity, and connection to nature in everyday routines.