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The Toy Store

Where imagination comes to life.

Activity Toys

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About the Store

The Toy Store is an exciting, inspirational, and fun destination where every visit is a memorable experience. Established in 2004, the brand has grown into a regional network across the Middle East, built on a deep understanding of what makes toy shopping truly special. The store offers a wide selection of beloved global brands such as Disney, Marvel, LEGO, Barbie, Ty, Paddington, and Sylvanian Families, alongside newer ranges including Star Wars, Shepperton Studios, Bonnie and Pearl, and its exclusive Mr Men character, Mr Fun. More than just a store, The Toy Store creates immersive experiences with in-store entertainment, demonstrations, and characters brought to life—encouraging children to explore, imagine, and play freely.

Meet The Founders

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Zaher Bsat

Zaher Bsat is the owner of The Toy Store and all its branches in Lebanon. He also leads the AMB Group holding company, under which The Toy Store operates as one of its key businesses.

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Ultimate Princess Elsa

$30.00

This Ultimate Princess Elsa vinyl figure stands approximately 3.75 inches tall and features a stylized design inspired by a popular animated character. Packaged in a window display box, it is ideal for collectors and fans of animated princess figures. Perfect for display, it adds a magical and charming touch to any toy collection.

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Ultra Long Range Blasters

$79.00

Laser tag blasters designed with long range performance and customizable team colors for exciting multiplayer battles. They offer extended shooting distance and interactive gameplay for immersive action and competition. Perfect for group play, it can be styled as a fun and energetic activity for friends and family.

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UNANIMO Game

$17.40

The UNANIMO game is a fun and interactive word based party game where players write down words inspired by an illustration and score points by matching answers with others. Designed for 3 to 12 players, it encourages creativity and group thinking in a lively setting. Ideal for family gatherings and game nights, it delivers an engaging and entertaining experience.

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Underwater Diving Rings

$12.00

The Underwater Diving Rings are fish shaped swim toys designed for children from 6 years old to enjoy pool diving games. Made from soft flexible material in cheerful colors, they sink and stand upright underwater to help build swim confidence, coordination, and active summer water play.

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Underwater Fun Balls

$8.00

The Underwater Fun Balls are designed for children from 6 years old to enjoy diving games and active pool play. Made in cheerful colors, they sink to the bottom after being thrown in water and include floating soft neoprene ribbons for easy catching during summer swimming fun.

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Underwater Play Sticks

$8.00

The Underwater Play Sticks are designed for children from 6 years old to enjoy diving games and active pool play. Made from soft flexible material in five cheerful colors, they sink to the bottom and remain vertical to help build swim confidence, coordination, and summer water fun.

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Underwater Torpedo Toys

$8.00

The Underwater Torpedo Toys come in a pack of four and are designed for children from 6 years old to enjoy pool diving games with friends. Made from soft flexible material with a hard middle grip, they glide underwater up to 6m to support swim confidence, coordination, and active summer water play.

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Unicorn Cake Delivery Car

$19.00

Building set designed with a unicorn themed car, character figures, and fun accessories like a cake, balloon, and gift for creative storytelling. It encourages imaginative play while helping young builders develop basic construction skills with easy to assemble pieces. Perfect for playtime, it can be styled as a fun and colorful activity for kids.

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Unicorn Electric Ride on Toy 6V 4Ah

$199.00

Electric ride on unicorn designed with interactive sounds, a light up horn, and easy to use reins for a magical play experience. It includes fun accessories like a brush and toy carrot while offering up to 1 hour of playtime at a safe speed. Perfect for imaginative adventures, it can be styled as a charming companion for indoor or outdoor play.

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Unicorn Plush Toy

$6.00

The Luma Unicorn Plush Toy is a soft and huggable stuffed animal with a rainbow mane, golden horn, and magical design for cuddles and imaginative play. Its lightweight and durable build makes it perfect for bedtime comfort, gifting, plush collections, nursery decor, and everyday fun.

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Unicorn Ride On Float

$32.00

The Unicorn Ride On Float measures 198 x 140 x 102cm and is designed for children from 3 years old to enjoy magical pool and summer water play. With two heavy duty grab handles for added support and an enchanted unicorn design, it is perfect for floating, beach days, backyard pool activities, outdoor play, and seasonal gifting.

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Vacay Vibes Smiley O Riley

$29.00

Plush toy designed with a quirky character featuring a soft texture and playful details for a fun collectible experience. It offers a unique and expressive design that encourages imaginative play and adds personality to any collection. Perfect for display or playtime, it can be styled as a bold and humorous companion.

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Velar Range Rover Police Vehicle

$85.00

Vehicle toy designed with realistic details including opening doors, sound effects, and a movable police figure for interactive play. It features steerable wheels, suspension, and durable construction for indoor and outdoor use. Perfect for playtime, it can be styled as an exciting police adventure activity for kids.

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Victor Wembanyama Association Edition Jersey

$32.00

This Victor Wembanyama Association Edition Jersey vinyl figure stands approximately 5.1 inches tall and features the rising NBA star in a stylized collectible design inspired by his San Antonio Spurs uniform. Packaged in a display friendly box, it is ideal for basketball fans and collectors. Perfect for shelves or desks, it adds a modern and dynamic touch to any collection.

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Vinyl Demon Slayer Nezuko Kamado

$30.00

This Vinyl Demon Slayer Nezuko Kamado figure stands approximately 3.5 inches tall and features the iconic character in a stylized collectible design. Packaged in a display friendly box, it is ideal for fans and collectors of anime figures. Perfect for shelves or desks, it adds a dynamic and recognizable touch to any collection.

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Vinyl Invincible

$29.00

This Vinyl Invincible Invincible figure features the main character in a stylized collectible design inspired by the popular series. Packaged in a display friendly box, it is ideal for fans and collectors of animated figures. Perfect for shelves or desks, it adds a bold and heroic touch to any collection.

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Vinyl LOL Arcane Viktor

$30.00

This Vinyl LOL Arcane Viktor figure features the iconic character in a stylized collectible design inspired by the hit animated series. With detailed elements and vibrant colors, it makes a standout display piece for fans and collectors. Perfect for shelves or desks, it adds a bold and refined touch to any gaming or animation collection.

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Vinyl My Hero Academia Dabi

$32.00

This Vinyl My Hero Academia Dabi figure features the iconic villain in a stylized collectible design with detailed elements. It offers a chance to receive a rare chase variant, adding excitement to every purchase. Ideal for fans and collectors, it makes a striking addition to any anime collection or display.

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Walk Along Puppy Toy

$25.00

The Walk Along Puppy Toy lets children enjoy playful pet themed fun as they teach the puppy to sit, stand, and roll. Designed for interactive pretend play, it helps encourage imagination, movement, coordination, and caring role play at home or in a playroom.

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Walkie Talkie Stitch and Angel

$69.00

The walkie talkie Stitch and Angel set features a fun 3D design with beloved characters for interactive communication play. Designed for easy use, it allows kids to stay connected during indoor and outdoor adventures. Perfect for imaginative play, it adds excitement and teamwork to everyday activities.

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