About the Store
Novus is revolutionizing the grooming industry by addressing the significant gap in men’s self-care products. While the market is saturated with health and beauty options for women, men have far fewer choices. As the ultimate destination for quality and excellence in men’s grooming, Novus provides modern men with the premium products they deserve.
Meet The Founders
Novus Groom
Men’s grooming has been overlooked for too long, with limited choices and low-quality products. Men taking care of themselves was almost looked down upon, and so we decided to launch Novus Groom and change that, with a vision of creating a one-stop-shop for the modern man offering premium self-care essentials and top-tier grooming tools. Novus Groom is here to set a new standard, delivering unmatched premium quality products, and an above-and-beyond service for men.