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Joud Al Riff

Handmade wellness and beauty products.

About the Store

Joud Al Rif is a Lebanese women-led brand founded by physiotherapist Salma Fares. The brand combines wellness and artistry to create natural, handmade products crafted with care. Each piece is made in Lebanon by skilled women, reflecting authenticity, quality, and local craftsmanship. Partnering with spas and clinics across the country, Joud Al Rif brings warmth, healing, and beauty into everyday life.

Meet The Founders

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Salma Fares

Salma Fares is a Lebanese physiotherapist and founder of Joud Al Rif. Through her personal journey with psoriatic arthritis, she discovered a deeper approach to healing that blends wellness, artistry, and self-care. Her brand reflects this path, offering handmade, comforting products designed to support holistic healing and empower those navigating pain with resilience.

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