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Cloud Theory

Professional-grade brush cleaning.

About the Store

Cloud Theory offers a professional-grade makeup brush cleaner that removes residue quickly and efficiently without water or rinsing. Its fast-drying formula maintains brush performance and supports a cleaner, more effective makeup routine for both professionals and everyday users.

Meet The Founders

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Marie Joe Salame

Cynthia Salame and Marie Joe Salame founded Cloud Theory, bringing together expertise in marketing, brand development, and over a decade of experience in beauty product import and sales. Their goal was to create a practical, professional-grade solution for cleaning makeup brushes efficiently.

Cloud Theory Brush Cleaner – 200ml

$19.50

A fast-drying makeup brush cleaner designed to remove makeup residue and oils between uses. No water or rinsing required.

Cloud Theory Brush Cleaner – 500ml

$36.00

A fast-drying makeup brush cleaner designed to remove makeup residue and oils between uses. No water or rinsing required.

Cloud Theory Brush Cleaner – Berry – 200ml

$22.50

Cloud Theory Brush Cleaner Berry is a professional-grade, rinse-free formula designed to remove makeup residue, oils, and impurities in seconds. It cleans effectively without damaging bristles and dries almost instantly, allowing brushes to be reused as soon as they are dry. Infused with rich blackberry-inspired notes, it adds a subtly sweet and juicy touch to your brush cleaning routine.

Cloud Theory Brush Cleaner – Bloom – 200ml

$22.50

Cloud Theory Brush Cleaner Bloom is a professional-grade, rinse-free formula designed to remove makeup residue, oils, and impurities in seconds. It cleans effectively without damaging bristles and dries almost instantly, allowing brushes to be reused as soon as they are dry. Infused with soft jasmine flower notes, it brings a delicate floral freshness to your brush cleaning routine.

Cloud Theory Brush Cleaner – Citrus – 200ml

$22.50

Cloud Theory Brush Cleaner Citrus is a professional-grade, rinse-free formula designed to remove makeup residue, oils, and impurities in seconds. It cleans effectively without damaging bristles and dries almost instantly, allowing brushes to be reused as soon as they are dry. Infused with fresh lemon-inspired citrus notes, it leaves brushes feeling clean, bright, and refreshed after every use.

Cloud Theory Brush Cleaner Kit

$45.00

The complete brush cleaning kit designed for fast, professional results. This curated set includes everything needed to clean brushes instantly. Cloud Theory Brush Cleaner, a cleaning tin, and a microfiber towel.

Cloud Theory Cleaning Tin

$7.00

A compact cleaning tin designed to help you deep-clean your makeup brushes quickly and efficiently. Lightweight and durable, it keeps the cleaning process controlled and mess-free.

Cloud Theory Microfiber Brush Cleaning towel

$6.00

A soft microfiber towel designed for fast and effective brush cleaning. The ultra-absorbent fibers help remove makeup residue, oils, and cleaning solution while protecting delicate brush bristles. Perfect for wiping brushes after using Cloud Theory Brush Cleaner, allowing brushes to dry quickly and be reused in seconds.

Cloud Theory Mini Kit

$16.00

Cloud Theory Mini Kit is the perfect travel companion for clean makeup brushes wherever you go. Designed for beauty lovers this compact kit includes everything you need for fast, effective brush cleaning on the move. The professional-grade, rinse-free formula removes makeup residue, oils, and impurities in seconds without damaging bristles, while the cleaning tin and microfiber towel make the process quick and mess-free.

Cloud Theory Trio Box

$60.00

Cloud Theory Trio Box brings together all three signature scents in one curated set: Citrus, Bloom, and Berry. From fresh lemon-inspired citrus notes, to delicate jasmine florals, to rich blackberry-inspired sweetness, the Trio Box lets you switch between scents depending on your mood and routine. Perfect for discovering your favorite scent or keeping all three on hand.

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