About the Store
Established in 2017, Boshies is a fashion brand that creates effortlessly wearable garments adorned with vibrant and expressive Arabic graphics. At the heart of its philosophy lies its signature product, Hobb Øب, which aims to bridge people and cultures together in a time when love remains scarce. The Hobb Øب design has become a go-to symbol among the Arab youth in the Middle East, resonating with non-Arabs worldwide, and conveying love, kindness, empathy, and solidarity. The brand is also renowned for other staple bestsellers such as Habibi Inta and Techno.
Meet The Founders
Elias El Haddad
An EM Lyon Business School graduate, spent 10 years in finance in Paris and London before returning to Beirut to launch Boshies, a fashion label blending his passions for local entrepreneurship, cultural identities, and a modern Orient. Elias believes in the global recognition of the Arab culture in arts, design, and pop culture.
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