Established in 2017, Boshies is a fashion brand that creates effortlessly wearable garments adorned with vibrant and expressive Arabic graphics. At the heart of its philosophy lies its signature product, Hobb حب, which aims to bridge people and cultures together in a time when love remains scarce. The Hobb حب design has become a go-to symbol among the Arab youth in the Middle East, resonating with non-Arabs worldwide, and conveying love, kindness, empathy, and solidarity. The brand is also renowned for other staple bestsellers such as Habibi Inta and Techno.